EXPERTISE AREAS

• Retail store & experience design for direct, wholesale, pop up events and trade

• Brand identity development in retail brick and mortar

• Scaling omni channel and integrated marketing experiences for global audiences

• Creating commerce-driven creative consumer journeys

• Creative direction for seasonal campaigns and product launches
  

KEY POSITIONS

YETI Coolers, 2016 – Present

Roles

·  Senior manager, Retail brand marketing
·  Manager, Retail merchandising
·  Manager, Account marketing

Milestones

·  Established the YETI brand voice for omni channel retail globally
·  Spearheaded the road show for the IPO including the New York Stock Exchange
·  Drove the strategic development of seasonal color for 2018 & 2019
·  Implement new fixture program design and rollout, including custom shops.
·  Designed and executed 9 YETI direct stores, 5 shop in shops, and 15 trade show booths

Nike, 2009 – 2015

Roles

·  Senior manager, Retail brand product presentation global cross category
·  Manager, Retail brand product presentation global basketball
·  Stretch role, Retail brand product presentation lead 2012 London Olympics
·  Specialist, Retail product presentation global action sports/SB

Milestones

·  Developed and executed the consumer journey for global basketball and SB.
·  Drove seamless digital retail strategy for global basketball.
·  Influenced the design of the global fixture program for Nike Store of the Future
·  Received Nike Maxim award for London Olympics achievements. 
·  Received Nike Milestone award from G.M. of basketball category for contributions to the consumer journey strategy. 

Diesel, 2002 – 2009

Roles

·  Southwest visual coordinator
·  Visual manager and assistant store manager

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